But I wonder how comfortable we’d be if this song was about women.Restructuring the ways in which female desire is coded and played out is not a bad thing per se, but is objectifying men in the process really OK? But that’s how the market works, that’s how profit works – and while dating apps aren’t necessarily selling you live humans to elope with, they have after all cleverly tapped into a widely performed human activity, where users and their ‘matches’ are a conduit to the company’s financial success.This isn’t much of a surprise to a culture that has condoned ‘bird-watching‘ (read: girl browsing) and the entitlement of the male gaze for decades, nay, centuries.In fact, the company is branding it a brave and empowering inversion of existing norms and practices – women are watchers, no longer the watched.We gave the app a quick look today to find out if it lives up to its promise.One of the key features of the Truly Madly app is Trust Score that gets built from the information you provide.Information is taken from your phone number, Facebook and Linked In profiles and, most importantly your photo ID, which is a pretty robust method to verify identities.Facebook and the Photo ID make up for 60% of your trust score.
Yes, I know Grindr exists for gay, bisexual and bi-curious men – but it became popular for carving out a queer space within the primarily straight dating circuit.
The new trend Indian dating app Truly Madly is promoting in their video – where every frame is dominated by discrete ‘besties checking out boys’.
The Global dating scene owes a lot to Tinder and Grindr, but Truly Madly’s unique selling point seems to be its woman-friendliness.
‘The Female Gaze’ There’s nothing unusual about the behaviour on display in the video – adolescent moments of furtive glances and giggles.
CEO and Co Founder Sachin Bhatia explains it as a move ““).