It’s especially strong in Ireland, and dates to 1694 in the UK. Seasonal affective disorder, investors’ summer holidays, pension flows and all kinds of unsatisfactory explanations have been offered.One paper suggested an “optimism cycle”, arguing investors are optimistic as they look towards the new year, but this later becomes more difficult to maintain, creating a summer lull.They still have an eye on this of course but now, for many of them, the peaks in demand are just not what they were – they’re having to pay closer attention to managing the troughs through cutting costs, reducing waste and other measures.” However, this year the pair, who had not run a business before they took on the property, which was refurbished from an old farm house four years ago, are working hard to attract custom early.They are experimenting with their pricing to encourage off season bookings, with the recent unsettled weather and closure of English Heritage tourist attractions midweek around Hadrian’s Wall playing their part in subduing demand.These discounts are intended to speed payment and thereby provide liquidity to the firm. Some retailers (particularly small retailers with low margins) offer discounts to customers paying with cash, to avoid paying fees on credit card transactions.
Some August bookings last summer were made as late as June and July, they report.
They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form).
There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer.
The pared down dinner service gave the Vigars’ valuable family time in the evening and also proved more profitable when they examined the costs of laying on and serving the three course meal.
Discounts and allowances are reductions to a basic price of goods or services.